International business
by
 
Peng, Mike W., 1968-

Title
: 
International business

Author
: 
Peng, Mike W., 1968-

ISBN
: 
9781408019566

Personal Author
: 
Peng, Mike W., 1968-

Physical Description
: 
xxx, 645 pages illustration, maps 27 cm.

General Note
: 
Formerly CIP.

Abstract
: 
This textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question.

Subject Term
: 
International business enterprises.
 
International trade.
 
International business enterprises -- Case studies.
 
International trade -- Case studies.

Added Author
: 
Meyer, Klaus, 1964-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAUnknown33168025743523338.88 P398.I 20111
IIEMSAGeneral Books33168025801172338.88 P398.I 20112
IIEMSAGeneral Books33168025796927338.88 P398.I 20113
IIEMSAGeneral Books33168025796919338.88 P398.I 20114
IIEMSAGeneral Books33168025796935338.88 P398.I 20115
IIEMSAGeneral Books33168025784642338.88 P398.I 20117
IIEMSAGeneral Books33168025743549338.88 P398.I 20118