Practical web analytics for user experience : how analytics can help you understand your users
by
 
Beasley, Michael, 1980-

Title
: 
Practical web analytics for user experience : how analytics can help you understand your users

Author
: 
Beasley, Michael, 1980-

ISBN
: 
9780124046191

Personal Author
: 
Beasley, Michael, 1980-

Physical Description
: 
xv, 234 pages : illustrations ; 24 cm

General Note
: 
Includes index.

Contents
: 
Pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics.

Subject Term
: 
Web usage mining.
 
Internet users -- Attitudes.
 
Web site development.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025745213006.3 B368P 20131