Marketing analytics : data-driven techniques with Microsoft Excel
by
 
Winston, Wayne L., author.

Title
: 
Marketing analytics : data-driven techniques with Microsoft Excel

Author
: 
Winston, Wayne L., author.

ISBN
: 
9781118373439

Personal Author
: 
Winston, Wayne L., author.

Physical Description
: 
xxx, 690 pages : illustrations ; 24 cm

General Note
: 
Includes index.

Title Subject
: 
Microsoft Excel (Computer file)

Subject Term
: 
Marketing research -- Data processing.
 
Electronic spreadsheets.
 
Marketing
 
Datenanalyse.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025746427658.80072 W783M 20141