Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare
by
Hyslop, Maitland, author.
Title
:
Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare
Author
:
Hyslop, Maitland, author.
ISBN
:
9781472416049
Personal Author
:
Hyslop, Maitland, author.
Physical Description
:
xiv, 345 pages ; 25 cm
Contents
:
List of figures -- List of tables -- Acknowledgement -- Preface -- Introduction and definition -- "Obstructive marketing" : origins -- "Obstructive marketing" challenges -- Context -- Risk and dependency -- Asymmetric warfare -- The effect of the capital markets and sovereign wealth funds -- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing -- Protecting against "obstructive marketing" -- Summary -- The future -- Appendix a -- Bibliography -- Index.
Subject Term
:
Marketing -- Management.
Strategic planning.
Equality.
Equality. (OCoLC)fst00914456
Marketing -- Management. (OCoLC)fst01010209
Strategic planning. (OCoLC)fst01134371
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025746435 | 658.802 H999.O 2014 | 1 |