Strategic marketing
by
Cravens, David W.
Title
:
Strategic marketing
Author
:
Cravens, David W.
ISBN
:
9780071326230
9780078028908
Personal Author
:
Cravens, David W.
Edition
:
10th ed., international ed.
Publication Information
:
New York : McGraw-Hill, 2013.
Physical Description
:
XVIII, 653 str. : ilustr. ; 26 cm.
Subject Term
:
Trézenje.
Marketing.
Raziskave trga.
Market research.
Strateésko planiranje.
Strategic planning.
Strateéski management.
Strategic management.
Marketing -- Decision making.
Marketing -- Management.
Marketing -- Management -- Case studies.
Marketing -- Decision making. (OCoLC)fst01010188
Marketing -- Management. (OCoLC)fst01010209
Genre
:
Case studies. (OCoLC)fst01423765
Added Author
:
Piercy, Nigel, 1953-
| Library | Material Type | Item Barcode | Shelf Number | Copy | Status |
|---|
| IIEMSA | General Books | 33168025582418 | 658.802 C898S 2013 | 1 | On-Shelf Student |
| IIEMSA | General Books | 33168025591559 | 658.802 C898S 2013 | 2 | On-Shelf Student |