Strategic marketing
by
 
Cravens, David W.

Title
: 
Strategic marketing

Author
: 
Cravens, David W.

ISBN
: 
9780071326230
 
9780078028908

Personal Author
: 
Cravens, David W.

Edition
: 
10th ed., international ed.

Publication Information
: 
New York : McGraw-Hill, 2013.

Physical Description
: 
XVIII, 653 str. : ilustr. ; 26 cm.

Subject Term
: 
Trézenje.
 
Marketing.
 
Raziskave trga.
 
Market research.
 
Strateésko planiranje.
 
Strategic planning.
 
Strateéski management.
 
Strategic management.
 
Marketing -- Decision making.
 
Marketing -- Management.
 
Marketing -- Management -- Case studies.
 
Marketing -- Decision making. (OCoLC)fst01010188
 
Marketing -- Management. (OCoLC)fst01010209

Genre
: 
Case studies. (OCoLC)fst01423765

Added Author
: 
Piercy, Nigel, 1953-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025582418658.802 C898S 20131
IIEMSAGeneral Books33168025591559658.802 C898S 20132