Introduction to marketing
by
 
McDaniel, Carl, Jr., 1941-

Title
: 
Introduction to marketing

Author
: 
McDaniel, Carl, Jr., 1941-

ISBN
: 
9781133273875

Personal Author
: 
McDaniel, Carl, Jr., 1941-

Edition
: 
12th ed.

Publication Information
: 
[Mason, Ohio?] : South-Western Cengage Learning, c2013.

Physical Description
: 
1 v. (various pagings) : ill., maps ; 28 cm.

General Note
: 
Previous ed.: 2011.
 
"International edition"--Cover and t.p. verso.

Subject Term
: 
Marketing.
 
Marketing (OCoLC)fst01010167

Added Author
: 
Lamb, Charles W.
 
Hair, Joseph F.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025591591658.8 M134.I 20131