Machine generated contents note: pt. 1 Thinking, Theory And Practice -- 1.How Do We Know Anything About Anything? -- Aims and Objectives -- Introduction -- What is Knowledge? -- How Do You Build a Toaster? -- Four Ways of Knowing -- Ways of Knowing in Oral Cultures -- The Impact of Writing on Ways of Knowing -- Classical Epistemology and Rhetoric -- So What Makes a Good Argument? -- The Modern Way: Seeing is Believing and the Scientific Revolution -- The Revolution of the Structure of Scientific Revolutions -- Post-Modern Ways of Knowing -- Four Ways of Knowing Compared -- Discussion -- Further Reading -- Taking it Further ... On Your Own -- Taking it Further ... Beyond the Classroom -- 2.Why Do We Do Media and Cultural Studies? -- Aims and Objectives -- Introduction -- Approaches to Media and Culture Before Media Studies -- The Industrial Revolution, Modernity, Media and Culture -- The Twentieth Century -- The Payne Fund Studies -- `Why We Fight': Propaganda and World War II --

Contents note continued: The Frankfurt School -- Technological Determinism and the Social Shaping of Technology -- The French Influence and Cahiers du Cinema -- Mass Culture Debates in the 1950s -- The Founding of British Cultural Studies -- The 1960s and Cultural Studies in Academia -- The 1970s' Media Education Movement -- The Turn to the Reader -- Feminist Interventions -- Sexuality, the Body and Queer Theory -- Post-Colonialism, Identity, Race and Difference -- New Media, New Paradigms? -- Conclusion -- Further Reading -- pt. 2 Methods Of Analysis -- 3.Getting Started -- Aims and Objectives -- Introduction -- Getting Started -- Designing Your Research Question: Industry, Text or Audience? -- The Key Elements of a Research Question -- Writing Your Research Question -- Reviewing the Literature -- Writing Your Project Proposal -- Further Reading -- Taking it Further ... On Your Own -- Taking it Further ... In Class -- Taking it Further ... Beyond the Classroom --

Contents note continued: 4.Researching Industries: Studying the Institutions and Producers of Media and Culture -- Aims and Objectives -- What Are the Media and Cultural Industries? -- Studying the Media and Cultural Industries -- Four Methods of Researching the Media and Cultural Industries -- Archive Research -- Case Study: Paddy Scannell and David Cardiff, 1991 -- Case Study: Sue Arthur, 2009 -- Discourse Analysis -- Case Study: John T. Caldwell, 2008 -- Case Study: Chrys Ingraham, 2008 -- Interviews -- Case Study: Jeremy Tunstall, 1993 -- Case Study: Stefan Haefliger, Peter Jager and Georg von Krogh, 2010 -- Interviews About the Past -- Case Study: Stuart L. Goosman, 2005 -- Ethnographic Research -- Case Study: Hortense Powdermaker, 1951 -- Case Study: Anthony Cawley, 2008 -- Methods and Approaches Discussed in this Chapter -- Further Reading -- Taking it Further ... On Your Own -- Taking it Further ... In Class -- Taking it Further ... Beyond the Classroom --

Contents note continued: 5.Researching Texts: Approaches to Analysing Media and Cultural Content -- Aims and Objectives -- Introduction -- How to Research Media and Cultural Content -- Semiotic Analysis -- Case Study: Roland Barthes, 1984 -- Case Study: Richard K. Popp and Andrew L. Mendelson, 2010 -- Case Study: Marcia A. Morgado, 2007 -- Content Analysis -- Case Study: Glasgow University Media Group, 1976 -- Case Study: Jeffery P. Dennis, 2009 -- Case Study: James Curran, 2000 -- Discourse Analysis -- Case Study: Kari Anden-Papadopoulos, 2009 -- Case Study: H. Samy Alim, Jooyoung Lee and Lauren Mason Carris, 2011 -- Typological Methods of Analysis -- Genre Study -- Case Study: Jane Feuer, 1982 -- Case Study: Jessica Ringrose and Valerie Walkerdine, 2008 -- Auteur Study -- Case Study: Thomas Elsaesser, 2011 -- Star Study -- Case Study: Richard Dyer, 1987 -- Comparison of Research Methods Discussed in this Chapter -- Further Reading -- Taking it Further ... On Your Own --

Contents note continued: Taking it Further ... In Class -- 6.Researching Audiences: Who Uses Media and Culture? How and Why? -- Aims and Objectives -- Introduction -- Methods Discussed in this Chapter -- Why Study Audiences? -- Researching Media Effects -- The Ethics of Audience Research -- Survey Research -- Case Study: Ien Ang, 1985 -- Case Study: Lisa M. Tripp, 2010 -- Case Study: Andrea Millwood Hargrave, 2000 -- Focus Groups -- Case Study: Tim Healey and Karen Ross, 2002 -- Ethnography -- Case Study: Daniel Miller, 2011 -- Oral History -- Case Study: Shaun Moores, 1988 -- Comparing Methods for Researching Audiences -- Discussion -- Further Reading -- Taking it Further ... On Your Own -- Taking it Further ... In Class -- Taking it Further ... Beyond the Classroom -- pt. 3 Presenting Your Work -- 7.Getting Finished -- Aims and Objectives -- Introduction -- Criteria for Assessment -- Planning Your Work -- The Project Contents -- Style Matters -- Where to Go From Here?.