Machine generated contents note: SECTION I Consumers' Online Identity -- 1.Snapshots of the Self: Exploring the Role of Online Mobile Photo Sharing in Identity Development Among Adolescent Girls / Jenna Drenten -- 2.Source Characteristics in Online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase Outcomes? / Iryna Pentina -- 3.Overcoming Human Limits Through the Satisfaction of Desires on Virtual Worlds / Leila El Kamel -- SECTION II Social Media, Blogs, and Privacy Issues -- 4.Managing New Media: Tools for Brand Management in Social Media / Adam J. Mills -- 5.Consumer Activism Through Social Media: Carrots Versus Sticks / B. Yasanthi Perera -- 6.Authenticity in Online Communications: Examining Antecedents and Consequences / George R. Milne -- 7.Web 2.0 and Consumers' Digital Footprint: Managing Privacy and Disclosure Choices in Social Media / George R. Milne -- SECTION III Online Advertising and Online Search Behavior --

Contents note continued: 8.Viewer Reactions to Online Political Spoof Videos and Advertisements / Leyland F. Pitt -- 9.Advertising Versus Invertising: The Influence of Social Media B2C Efforts on Consumer Attitudes and Brand Relationships / Neil Hair -- 10.Male Consumers' Motivations for Online Information Search and Shopping Behavior / Peter Coleman -- SECTION IV e-Tail Consumer Behavior and Online Channels -- 11.Exploring Hybrid Channels from the Customer Perspective: Offering Channels That Meet Customers' Changing Needs / Angela Hausman -- 12.Consumer Trust and Loyalty in e-Tail / Lin Guo -- 13.Toward a Theory of Consumer Electronic Shopping Cart Behavior: Motivations of e-Cart Use and Abandonment / Timothy Kyle Benusa.