Business marketing face to face : the theory and practice of B2B
by
Fill, Chris.
Title
:
Business marketing face to face : the theory and practice of B2B
Author
:
Fill, Chris.
ISBN
:
9781906884543
9781906884550
Personal Author
:
Fill, Chris.
Publication Information
:
Oxford : Goodfellow Publishers, c2012.
Physical Description
:
xii, 332 p. : ill. ; 25 cm.
Contents
:
1. An introduction to business marketing -- 2. Business products and services -- 3. Organisational buying behaviour -- 4. Relationship marketing -- 5. Strategy: segmentation, positioning and pricing -- 6. Marketing channels -- 7. Supply chains, channel structures and networks -- 8. Managing B2B relationships -- 9. Principles of business marketing communications -- 10. The business marketing communication mix -- 11. Personal selling and key account management.
Subject Term
:
Communication in marketing.
Business networks.
Marketing.
Electronic commerce.
Added Author
:
McKee, Scot.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025771912 | 658.8 F484B 2012 | 1 |