A preface to marketing management
by
Peter, J. Paul.
Title
:
A preface to marketing management
Author
:
Peter, J. Paul.
ISBN
:
9780078028847
9780071318020
Personal Author
:
Peter, J. Paul.
Edition
:
13th ed.
Publication Information
:
New York : McGraw-Hill, ©2013.
Physical Description
:
xv, 268 pages : illustrations ; 26 cm
Subject Term
:
Marketing -- Management.
Added Author
:
Donnelly, James H.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025740081 | 658.8 P479P 2011 | 1 |