Quantitative methods for marketing decisions
by
 
Wegner, Trevor.

Title
: 
Quantitative methods for marketing decisions

Author
: 
Wegner, Trevor.

ISBN
: 
9780702146756

Personal Author
: 
Wegner, Trevor.

Publication Information
: 
Kenwyn : Juta, 2000.

Physical Description
: 
xii, 852 pages ; 25 cm

Abstract
: 
"The text emphasises the following: The marketing decision support role of quantitative data analysis; How marketing research methodology impacts on data quality; The influence of data types on the choice of data analysis technique; All data analysis techniques are developed through practical marketing illustrations; Problem solving exercises"--Cover.

Subject Term
: 
Marketing research.
 
Marketing research -- Problems, exercises, etc.
 
Marketing -- Statistical methods.
 
Marketing -- Statistical methods -- Problems, exercises, etc.

Added Corporate Author
: 
Institute of Marketing Management.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025771441658.830727 W412Q 20001