pt. I THE MARKETING AND CORPORATE SOCIAL RESPONSIBILITY NEXUS -- 1.Research at the intersection of marketing and CSR / Ryan Langan -- 2.The domain of corporate social responsibility and marketing / Jennifer Sawayda -- 3.The relationship between marketing ethics and corporate social responsibility: serving stakeholders and the common good / Patrick E. Murphy -- pt. II MARKETING STRATEGY AND CORPORATE SOCIAL RESPONSIBILITY -- 4.Organizational congruence with socially responsible behaviors / Minette E. Drumwright -- 5.Effective communication with stakeholders / Debbie M. Thorne -- 6.Against ethics and CSR: a call for a science-based market-holistic approach to sustainability in business / John W. Schouten -- pt. III CONSUMER BEHAVIOR AND CORPORATE SOCIAL RESPONSIBILITY -- 7.The CSR conundrum: understanding consumer response to corporate social responsibility / Karen L. Becker-Olsen --

8.Finding the link between CSR initiatives and consumers: the role of benefits and consumer-company identification / Rafael Curras-Perez -- 9.Modeling non-consumer behavior: consumption-as-restriction and corporate social responsibility / Donald R. Lehmann -- pt. IV GLOBAL ISSUES IN MARKETING AND CORPORATE SOCIAL RESPONSIBILITY -- 10.Consumers and CSR understanding: nuances in consumer perceptions of corporate responsibility initiatives / N. Craig Smith -- 11.Corporate social responsibility: a look at Eastern nations / Hoin Ryu -- 12.A Latin American view of CSR and marketing / Francisco Guzman -- pt. V MARKETING PUBLIC POLICY AND CORPORATE SOCIAL RESPONSIBILITY -- 13.What can ants tell us about corporate social responsibility? / Deby L. Cassill -- 14.Mandating socially responsible behavior / Yuliya A. Komarova -- 15.Good from 'evil': the polarizing effects of corporate social responsibility for controversial companies / Zachary Yvaire --

pt. VI PERSPECTIVES ON MARKETING AND CORPORATE SOCIAL RESPONSIBILITY -- 16.A global perspective for responsibly serving customers / Kelly D. Martin -- 17.The rising tide of corporate accountability: deliberative and participatory methods for positive impact / Julie L. Ozanne -- 18.Doing harm while attempting good: a critical eye on corporate social responsibility / Jessica G. Mikeska.