Public relations writing : the essentials of style and format / Thomas H. Bivins, University of Oregon.
by
 
Bivins, Thomas H.

Title
: 
Public relations writing : the essentials of style and format / Thomas H. Bivins, University of Oregon.

Author
: 
Bivins, Thomas H.

ISBN
: 
9781259060373

Personal Author
: 
Bivins, Thomas H.

Edition
: 
Eight edition

Publication Information
: 
London : McGraw-Hill Medical Pub., 2014.

Physical Description
: 
xv, 329 pages : illustrations ; 24 cm

General Note
: 
Includes index.

Contents
: 
Chapter 1. Writing for public relations -- Chapter 2. Ethics and public relations writing -- Chapter 3. Planning and research -- Chapter 4. Choosign the right message and medium -- Chapter 5. Media relations and placement -- Chapter 6. Writing for web and social media. -- Chapter 7. News releases and related materials -- Chapter 8. Controlled publications -- Chapter 9. Design, printing, and desktop publishing -- Chapter 10. Television and radio -- Chapter 11. Speeches and presentations

Subject Term
: 
Public relations.
 
Public relations --United States.
 
Public relations --United States --Authorship.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025752573808.066659 B624P 20141