Strategic management : theory and practice
by
 
Parnell, John A. (John Alan), 1964-

Title
Strategic management : theory and practice

Author
Parnell, John A. (John Alan), 1964-

ISBN
9781452234984

Personal Author
Parnell, John A. (John Alan), 1964-

Edition
4th ed.

Publication Information
Thousand Oaks, Calif. : SAGE Publications, c2014.

Physical Description
xx, 641 p. : ill. ; 28 cm.

Contents
Preface -- About the author -- Fundamentals of strategic management -- Industry competition -- The external environment : political-legal and economic forces -- The external environment : social and technological forces -- The organization : ethics and corporate social responsibility -- Corporate-level strategies -- Business unit strategies -- Functional strategies -- Strategy formulation -- Strategy execution : structure -- Strategy execution : strategic change, culture & leadership -- Strategic control & crisis management -- Appendix -- Case analysis -- Real-time cases -- Index.

Subject Term
Strategic planning.
 
Industrial management.
 
Organizational effectiveness.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025784717658.4012 P256S 20141