Strategic management : theory and practice
by
Parnell, John A. (John Alan), 1964-
Title
:
Strategic management : theory and practice
Author
:
Parnell, John A. (John Alan), 1964-
ISBN
:
9781452234984
Personal Author
:
Parnell, John A. (John Alan), 1964-
Edition
:
4th ed.
Publication Information
:
Thousand Oaks, Calif. : SAGE Publications, c2014.
Physical Description
:
xx, 641 p. : ill. ; 28 cm.
Contents
:
Preface -- About the author -- Fundamentals of strategic management -- Industry competition -- The external environment : political-legal and economic forces -- The external environment : social and technological forces -- The organization : ethics and corporate social responsibility -- Corporate-level strategies -- Business unit strategies -- Functional strategies -- Strategy formulation -- Strategy execution : structure -- Strategy execution : strategic change, culture & leadership -- Strategic control & crisis management -- Appendix -- Case analysis -- Real-time cases -- Index.
Subject Term
:
Strategic planning.
Industrial management.
Organizational effectiveness.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025784717 | 658.4012 P256S 2014 | 1 |