Social marketing for dummies
by
Zimmerman, Jan.
Title
:
Social marketing for dummies
Author
:
Zimmerman, Jan.
ISBN
:
9781119945420
Personal Author
:
Zimmerman, Jan.
Edition
:
Portable ed.
Publication Information
:
Hoboken, NJ : Wiley, 2012.
Physical Description
:
xii, 260 p. : ill. ; 22 cm.
Series
:
For dummies
--For dummies
Contents
:
Introduction -- Making the business case for social media -- Plotting your social media marketing strategy -- Managing your cybersocial campaign -- Joining the conversation -- Leveraging search engine optimization (SEO) for social media -- Developing your strategic mix -- Delving into data -- Comparing metrics from different marketing techniques -- Tallying the bottom line.
Subject Term
:
Internet marketing.
Social media -- Economic aspects.
Online social networks -- Economic aspects.
Added Author
:
Sahlin, Doug.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025768645 | 658.872 Z74S 2012 | 1 |