Measuring success. Why understanding your web traffic is important to your business ; Available methodologies and their accuracy ; Google analytics features, benefits, and limitations --Using Google analytics reports. Using the Google analytics interface ; Reports explained --Implementing Google analytics. Getting started: initial setup ; Advanced implementation ; Best-practices configuration guide ; Google analytics customizations -- Using visitor data to drive website improvement. Focusing on key performance indicators ; Real-world tasks ; Integrating Google analytics with third-party applications.