Essentials of marketing research : a hands-on orientation
by
Malhotra, Naresh K. author.
Title
:
Essentials of marketing research : a hands-on orientation
Author
:
Malhotra, Naresh K. author.
ISBN
:
9781292060163
Personal Author
:
Malhotra, Naresh K. author.
Edition
:
Global edition.
Physical Description
:
432 pages : color illustrations ; 28 cm.
General Note
:
"Authorized adaptation from the United States edition, entitled Essentials of Marketing Research: a Hands-On Orientation, 1st edition, ISBN 978-0-13-706673-5, by Naresh K. Malhotra, published by Pearson Education ©2015"--Title page verso.
Subject Term
:
Marketing research.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025766433 | 658.8 M249E 2015 | 1 |