Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
by
Paharia, Rajat.
Title
:
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Author
:
Paharia, Rajat.
ISBN
:
9780071813372
Personal Author
:
Paharia, Rajat.
Physical Description
:
xv, 281 pages ; 24 cm
Contents
:
Part 1: Vision -- May you live in interesting times -- Whoever figures out motivation wins -- The next big thing is big data -- Gamification: the engine of Loyalty 3.0
Part 2: Execution -- Case studies in customer engagement -- Case studies in skills and learning -- Case studies in employee engagement
Part 3: Direction -- Planning your Loyalty 3.0 program -- Bringing your Loyalty 3.0 program to life -- Forward in all directions!
Appendix: A Loyalty 3.0 sample scenario: engaging attendees of a tech company's annual conference.
Abstract
:
Loyalty programs don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
Subject Term
:
Brand loyalty.
Customer relations.
Marketing -- Management.
Corporate culture.
Organizational behavior.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025748456 | 658.812 P141L 2013 | 1 |