Racism, sexism, and the media : multicultural issues into the new communications age
by
 
Wilson, Clint C., II

Title
Racism, sexism, and the media : multicultural issues into the new communications age

Author
Wilson, Clint C., II

ISBN
9781452217512
 
9781452217505

Personal Author
Wilson, Clint C., II

Edition
4th ed.

Publication Information
Thousand Oaks [Calif.] : SAGE Publications, ©2013.

Physical Description
xv, 314 pages : illustrations ; 26 cm

Contents
pt. I Majority rules : "minorities" and the media : Demographics -- Media matter -- Disparaging the "other" -- pt. II Racism and sexism in American entertainment : "Bamboozling" stereotypes through the 20th century -- Race, culture, and gender in the new media age -- pt. III Racism and sexism in public communications : The press : whose (news) media is it? -- Marketing and advertising : the media's not-so-silent partners -- Public relations : an opportunity to influence the media -- pt. IV Overcoming race and gender insensitive media : Advocacy : keeping their feet to the fire -- Access : equitable hiring principles elude media employers -- Alternative media -- Epilogue : Thoughts about the future.

Abstract
Racial and ethnic inclusiveness has grown to be more important in the USA as its society has become increasingly diverse. Racism, Sexism, and the Media: The Rise of Class Communication in Multicultural America, Fourth Edition examines how people of colour fit into the fabric of America and how the media tell them and others how they fit.

Subject Term
Racism in mass media.
 
Sexism in mass media.
 
Mass media -- United States.
 
Cultural pluralism -- United States.

Added Author
Gutiérrez, Félix.
 
Chao, Lena M.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025753811305.8 W747R 20131