Language in international business : the multilingual reality of global business expansion
by
 
Marschan-Piekkari, Rebecca, 1967- author.

Title
: 
Language in international business : the multilingual reality of global business expansion

Author
: 
Marschan-Piekkari, Rebecca, 1967- author.

ISBN
: 
9781848449893

Personal Author
: 
Marschan-Piekkari, Rebecca, 1967- author.

Publication Information
: 
Cheltenham, UK : Edward Elgar, [2014]

Physical Description
: 
x, 258 pages : illustrations ; 25 cm

Abstract
: 
Language matters in international business and global business expansion inevitably mean encountering challenges of communication, language and translation. This book presents a thorough and rigorous analsis of language related to all aspects of global business.

Subject Term
: 
International business enterprises -- Language.
 
Businesspeople -- Foreign language competency.
 
Multilingual communication.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025757986338.9 M363L 20141