Marketing research
by
 
Zikmund, William, author.

Title
: 
Marketing research

Author
: 
Zikmund, William, author.

ISBN
: 
9780170236027

Personal Author
: 
Zikmund, William, author.

Edition
: 
Third Asia-Pacific edition.

Physical Description
: 
xxiv, 624 pages : colour illustrations ; 26 cm.

General Note
: 
Previous edition: 2011.

Abstract
: 
Marketing Research 3rd Asia Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text.

Subject Term
: 
Marketing research.

Added Author
: 
D'Alessandro, Steven,
 
Winzar, Hume,
 
Lowe, Ben, 1978-,
 
Babin, Barry J.,


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025825668658.83 Z68M 20141
IIEMSAGeneral Books33168025789807658.83 Z68M 20143
IIEMSAGeneral Books33168025786076658.83 Z68M 20146
IIEMSAGeneral Books33168025786084658.83 Z68M 20147
IIEMSAGeneral Books33168025786092658.83 Z68M 20148
IIEMSAGeneral Books33168025786183658.83 Z68M 20149
IIEMSAGeneral Books33168025808094658.83 Z68M 201410
IIEMSAGeneral Books33168025789963658.83 Z68M 201411
IIEMSAGeneral Books33168025790003658.83 Z68M 201412