The 'made in Germany' champion brands : national branding, innovation and world export leadership
by
Joseph, Ugesh Anthony, author.
Title
:
The 'made in Germany' champion brands : national branding, innovation and world export leadership
Author
:
Joseph, Ugesh Anthony, author.
ISBN
:
9781409466468
Personal Author
:
Joseph, Ugesh Anthony, author.
Physical Description
:
285 pages ; 25 cm
Subject Term
:
Brand name products -- Germany.
Branding (Marketing) -- Germany.
Geographic Term
:
Germany -- Commerce.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025740859 | 382.0943 J83M 2013 | 1 |