Marketing
by
 
Kerin, Roger A.

Title
Marketing

Author
Kerin, Roger A.

ISBN
9780077861032

Personal Author
Kerin, Roger A.

Edition
Twelfth edition.

Physical Description
xliv, 740 pages ; 29 cm

Subject Term
Marketing.

Added Author
Hartley, Steven William.
 
Rudelius, William.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAPeriodicals33168025842127JAN-SEP 20141
IIEMSAGeneral Books33168025778990658.8 K39M 20151