Entrepreneurial small business
by
Katz, Jerome A.
Title
:
Entrepreneurial small business
Author
:
Katz, Jerome A.
ISBN
:
9781259060618
Personal Author
:
Katz, Jerome A.
Edition
:
4th ed., International student ed.
Publication Information
:
London : McGraw-Hill/Irwin, 2014.
Physical Description
:
1 v. (various pagings) : ill. (some col.). + appendices
Series
:
Entrepreneurial small business
General Note
:
Includes glossary (p. G1-G13).
Contents
:
Part 1. Entrepreneurs and ideas: the basis of small business -- Part 2. Small business paths & plans -- Part 3. Marketing in the small business -- Part 4. Cash, accounting, and finance in the small business -- Part 5. Management and organization in the small business
Abstract
:
" 'Entrepreneurial small business' provides students with a clear vision of small business as it really is today. It focuses on small businesses that students might actually start versus high-growth firms dependent on venture capital. It presents the realities small business owners face every day and strategies for those starting or maintaining a small business." -- From the walkthrough (p. [xiv]).
Subject Term
:
Small business -- Management.
New business enterprises -- Management.
Entrepreneurship.
Added Author
:
Green, Richard P.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025752821 | 658.022 K19E 2014 | 1 |