Principles of contemporary marketing
by
 
Kurtz, David L.

Title
: 
Principles of contemporary marketing

Author
: 
Kurtz, David L.

ISBN
: 
9780538481779

Personal Author
: 
Kurtz, David L.

Edition
: 
15th ed., Int'l. ed.

Publication Information
: 
Australia ; Singapore : Southwestern Cengage Learning, ©2012.

Physical Description
: 
xxxvii, 662, [115] pages : color illustrations ; 28 cm

Subject Term
: 
Marketing.
 
Marketing. (OCoLC)fst01010167

Added Author
: 
Boone, Louis E.