Media relations : issues and strategies
by
Johnston, Jane, 1961-
Title
:
Media relations : issues and strategies
Author
:
Johnston, Jane, 1961-
ISBN
:
9781742376448
Personal Author
:
Johnston, Jane, 1961-
Edition
:
2nd ed.
Publication Information
:
Crows Nest, N.S.W. : Allen & Unwin, 2013.
Physical Description
:
viii, 296 p. : ill. ; 23 cm.
Abstract
:
Provides a practical introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations.
Subject Term
:
Mass media -- Australia.
Public relations -- Australia.
Mass media and business -- Australia.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025781796 | 302.230994 J73M 2013 | 1 |