Services marketing : people, technology, strategy
by
 
Lovelock, Christopher H.

Title
: 
Services marketing : people, technology, strategy

Author
: 
Lovelock, Christopher H.

ISBN
: 
9780136118749
 
9780273756064

Personal Author
: 
Lovelock, Christopher H.

Edition
: 
7th ed.

Publication Information
: 
Boston : Pearson, 2011.

Physical Description
: 
648 pages : illustrations, maps ; 28 cm

Abstract
: 
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

Subject Term
: 
Marketing -- Management.
 
Professions -- Marketing.
 
Service industries -- Marketing.
 
Customer services -- Marketing.

Added Author
: 
Wirtz, Jochen.

Electronic Access
: 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018995769&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018995769etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018995769&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025759768658.8 L911S 20111
IIEMSAGeneral Books33168025762952658.8 L911S 20112