Marketing management.
by
 
Du Plessis, P. J. (Phillipus Jacobus), 1943-

Title
: 
Marketing management.

Author
: 
Du Plessis, P. J. (Phillipus Jacobus), 1943-

ISBN
: 
9780702178122

Edition
: 
6th ed. / P.J. Du Plessis, J.W. Strydom, C.J. Jooste [editors].

Publication Information
: 
Cape Town : Juta, 2012.

Physical Description
: 
xii, 676 pages : illustrations ; 25 cm

General Note
: 
Previous edition: 2006; edited by M.C. Cant [and others].

Subject Term
: 
Marketing -- Management.
 
Marketing -- South Africa -- Management.

Added Author
: 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
 
Strydom, J. W. (Johan Wilhelm), 1952-
 
Jooste, C. J. (Christiaan Johannes), 1947-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025774361658.8 D936M 20121