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Marketing financial services

by

McIver, Colin, 1914-1987.

Title

:

Marketing financial services

Author

:

McIver, Colin, 1914-1987.

ISBN

:

9780852970546

9780852970553

Personal Author

:

McIver, Colin, 1914-1987.

Publication Information

:

London : Institute of Bankers, 1980.

Physical Description

:

[vi], 291 pages : illustrations ; 22 cm

Subject Term

:

Bank marketing.

Banques -- Marketing -- Grande-Bretagne.

Bank marketing. (OCoLC)fst00826746

Bank.

Marketing.

Banques - Marketing - Grande-Bretagne.

Bank. (DE-588)4004436-1

Marketing. (DE-588)4037589-4

Added Author

:

Naylor, Geoffrey.

Added Corporate Author

:

Institute of Bankers (Great Britain)