Developing winning brand strategies
by
Finskud, Lars.
Title
:
Developing winning brand strategies
Author
:
Finskud, Lars.
ISBN
:
9781606490433
Personal Author
:
Finskud, Lars.
Edition
:
1st ed.
Publication Information
:
New York : Business Expert Press, 2009.
Physical Description
:
104 p. : ill.
General Note
:
Original title: Competing for choice : developing winning brand strategies. London : Vola Press, 2003.
Reprint. Originally published: 2003.
Subject Term
:
Consumers' preferences.
Advertising -- Brand name products.
Branding (Marketing)
Added Title
:
Competing for choice : developing winning brand strategies.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025753480 | 658.827 F516D 2009 | 1 |