Analyzing media messages : using quantitative content analysis in research
by
 
Riffe, Daniel.

Title
: 
Analyzing media messages : using quantitative content analysis in research

Author
: 
Riffe, Daniel.

ISBN
: 
9780415517669
 
9780415517676

Personal Author
: 
Riffe, Daniel.

Edition
: 
Third edition.

Physical Description
: 
xiv, 206 pages : illustrations ; 24 cm.

Series
: 
Routledge communication series
 
Routledge communication series.

General Note
: 
"First edition published by Routledge 1998."

Contents
: 
1. Introduction -- 2. Defining Content Analysis as a Social Science Tool -- 3. Designing a Content Analysis -- 4. Measurement -- 5. Sampling -- 6. Reliability -- 7. Validity -- 8. Data Analysis -- 9. Computers.

Subject Term
: 
Content analysis (Communication)
 
Mass media -- Research -- Methodology.
 
Mass media -- Statistical methods.

Added Author
: 
Lacy, Stephen, 1948-
 
Fico, Frederick.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025785359302.23 R564A 20141