Contemporary advertising and integrated marketing communications
by
Arens, William F.
Title
:
Contemporary advertising and integrated marketing communications
Author
:
Arens, William F.
ISBN
:
9780071318389
Personal Author
:
Arens, William F.
Edition
:
Fourteenth edition, International student edition.
Publication Information
:
New York : McGraw-Hill Irwin, ©2013.
Physical Description
:
xxxix, 722 pages : color illustrations ; 28 cm
General Note
:
Previous eds: c2011, 2009 & 2008.
Includes index.
"This International Student Edition is for use outside U.S."--Cover.
Subject Term
:
Advertising.
Added Author
:
Arens, William F.
Arens, Christian.
Michael F. Weigold.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025741014 | 659.1 W723C 2013 | 1 |