Strategic analysis -- Strategic formulation -- Strategic implementation -- Case Analysis -- Robin Hood -- Edward Marshall Boehm, Inc. -- American International Group and the bonus fiasco -- Pixar -- The casino industry -- Apple, Inc.: Still taking a bite out of the competition? -- Weight Watchers International, Inc. -- Jamba Juice -- Ann Taylor -- Heineken -- QVC -- World Wrestling Entertainment -- Ebay: Expanding into China -- Microfinance: Going global and going public? -- McDonald's -- The movie exhibition industry, 2013 -- Is Dippin' Dots frozen out? -- Johnson and Johnson -- Zynga -- The Boston Beer Company -- Southwest Airlines: Is luv soaring or sour? -- Jetblue Airlines: Getting over the "blues"? -- Beiersdorf AG: Expanding Nivea's global reach -- Louis Vuitton -- Nintendo's WII U -- Backers beware: Kickstarter is not a store -- Samsung electronics -- Proctor & Gamble -- Freshdirect: Is it really fresh? -- General Motors -- Is one Ford really working? -- Campbell: Is the soup still simmering? -- United Way worldwide -- Keurig: Convenience, choice, and competitive brands -- Yahoo!