Managing small business : an entrepreneurial emphasis.
by
 
Moore, Carlos W.

Title
Managing small business : an entrepreneurial emphasis.

Author
Moore, Carlos W.

ISBN
9780538737289
 
9780324827859

Edition
15th ed. / Carlos W. Moore [and others].

Publication Information
[Mason, Ohio?] : South-Western Cengage Learning, ©2010.

Physical Description
xxiv, 742 pages : illustrations (chiefly color), color portraits ; 28 cm + 1 Internet access card

General Note
"International edition."--Cover.

Contents
The entrepreneurial life -- Integrity and ethics of entrepreneurship -- Starting the business -- Franchising and buyouts -- The family business -- Creating business plan -- The marketing plan -- The organization of the business -- The location plan -- Financial statements -- Projecting financial requirements -- A firm's sources of financing -- The harvest plan -- Customer relationships -- Product and supply chain management -- Pricing and credit -- Promotional planning -- Global marketing -- Professional management and leadership -- Human resource management -- Operations management -- Managing the firm's assets -- Risk management.

Subject Term
Small business -- Management.
 
Small business -- Management. (OCoLC)fst01121306

Added Author
Moore, Carlos W.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Cape TownGeneral Books000003316658.002 MAN1
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VC Nelson Mandela BayGeneral Books000042143658.022 MOO3
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VC PietermaritzburgGeneral Books000093280658.002 MAN1
VC PretoriaRecommended Books000064989658.022 MOO1
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VC SandtonGeneral Books000108758658.022 MOO2