"Based on extensive field research with the best-of-the-best sales pros, this jam-packed book offers 20 clearly defined selling strategies, plus hundreds of examples and sample dialogs that teach salespeople and sales managers exactly how to: win over cautious customers in a down market; overcome customer fears and objections so they are ready to buy; avoid and bounce back from a sales slump; prepare and present business presentations that close more and bigger sales; lead and train sales teams based on the winning habits of top-performing salespeople."--Back cover.