The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business
by
 
Pearson, Timothy R.

Title
: 
The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business

Author
: 
Pearson, Timothy R.

ISBN
: 
9780071762557

Personal Author
: 
Pearson, Timothy R.

Publication Information
: 
New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], 2011.

Physical Description
: 
xi, 240 pages ; 24 cm

General Note
: 
Formerly CIP.

Subject Term
: 
Branding (Marketing)
 
Customer relations.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025796760658.827 P362.O 2011