Encyclopedia of major marketing strategies
by
 
Miskelly, Matthew, Éditeur scientifique.

Title
: 
Encyclopedia of major marketing strategies

Author
: 
Miskelly, Matthew, Éditeur scientifique.

ISBN
: 
9781414499215

Uniform Title
: 
Encyclopedia of major marketing campaigns.

Physical Description
: 
1 vol. (XIII-431 p.) ; 29 cm.

General Note
: 
Revised volume of the Encyclopedia of major marketing campaigns, volumes 1-2, edited by Thomas Riggs.
 
"Volume 3."

Subject Term
: 
Advertising campaigns -- United States -- History -- 21st century.
 
Advertising campaigns -- History -- 21st century.
 
Marketing -- History -- 21st century -- Encyclopedias.

Added Author
: 
Miskelly, Matthew,


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025775863659.10973 M678M 20131