Conducting research interviews for business and management students
by
 
Cassell, Catherine author.

Title
Conducting research interviews for business and management students

Author
Cassell, Catherine author.

ISBN
9781446273555
 
9781446273548

Personal Author
Cassell, Catherine author.

Physical Description
x, 96 pages : illustrations ; 25 cm.

Series
Mastering business research methods
 
Mastering business research methods.

Contents
1 Introduction -- 2 Understanding Research Interviews -- 3 Basic Components of Research Interviews -- 4 Conducting Research Interviews -- 5 Examples of Research Interviews -- 6 Conclusions.

Abstract
From the publisher. Part of SAGE's new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark NK Saunders and Vadake K. Narayanan. The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Conducting Research Interviews, Catherine Cassell guides you through conceptualizing the interview, preparing for the research interview, conducting the interview, examples, and conclusions and next steps.

Subject Term
Interviewing.
 
Qualitative research.
 
Business -- Research -- Methodology.
 
Management -- Research -- Methodology.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025777182650.0723 C344C 20151