Principles of marketing
by
 
Kotler, Philip.

Title
: 
Principles of marketing

Author
: 
Kotler, Philip.

ISBN
: 
9781292092485

Personal Author
: 
Kotler, Philip.

Edition
: 
16th edition.
 
Global edition.

Publication Information
: 
Boston ; Cape Town : Pearson Education Limited, c2016.

Physical Description
: 
731 pages : color illustrations ; 28 cm

Subject Term
: 
Marketing.
 
Marketing. (OCoLC)fst01010167

Added Author
: 
Armstrong, Gary (Gary M.)


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