Applied communication research methods : getting started as a researcher
by
 
Boyle, Michael P., 1975-

Title
: 
Applied communication research methods : getting started as a researcher

Author
: 
Boyle, Michael P., 1975-

ISBN
: 
9781138853607
 
9780765642332
 
9780765642349

Personal Author
: 
Boyle, Michael P., 1975-

Physical Description
: 
xxiv, 423 pages ; 27 cm

Contents
: 
Basic principles of research and a guide to using the book -- Basic concepts of research -- Theory and reading scholarly research -- Ethical research -- Concept explication and measurement -- Reliability and validity -- Effective measurement -- Sampling -- Experiments and threats to validity -- Survey research -- Content analysis -- Qualitative research -- Qualitative data analysis -- Descriptive statistics -- Principles of inferential statistics -- Multivariate inferential statistics.

Subject Term
: 
Communication -- Research.
 
Communication -- Methodology.

Added Author
: 
Schmierbach, Mike, 1976-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025794872302.2072 B792A 20151