Marketing communications management : analysis, planning, implementation
by
 
Copley, Paul, 1952- author.

Title
: 
Marketing communications management : analysis, planning, implementation

Author
: 
Copley, Paul, 1952- author.

ISBN
: 
9780857027863
 
9780857027870

Personal Author
: 
Copley, Paul, 1952- author.

Edition
: 
Second edition.

Physical Description
: 
xv, 464 pages ; 27 cm

General Note
: 
Previous edition: Amsterdam: Elsevier Butterworth-Heinemann, 2004.

Subject Term
: 
Communication in marketing.
 
Marketing -- Management.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025800331658.802 C784M 20141