Advertising & promotion.
by
Hackley, Christopher E., author.
Title
:
Advertising & promotion.
Author
:
Hackley, Christopher E., author.
ISBN
:
9781446280713
Personal Author
:
Hackley, Christopher E., author.
Edition
:
3rd edition / Chris Hackley and Rungpaka Amy Hackley.
Physical Description
:
xvi, 326 pages : illustrations (chiefly color) ; 24 cm
Contents
:
Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.
Subject Term
:
Advertising.
Advertising -- Social aspects.
Sales promotion.
Advertising -- Brand name products.
Added Author
:
Hackley, Rungpaka Amy,
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025790821 | 659.1 H122A 2015 | 1 |