Focus groups : a practical guide for applied research
by
 
Krueger, Richard A.

Title
Focus groups : a practical guide for applied research

Author
Krueger, Richard A.

ISBN
9781483365244

Personal Author
Krueger, Richard A.

Edition
5th edition.

Physical Description
xx, 252 pages ; 23 cm

Contents
Overview of focus groups -- Planning the focus group study -- Developing a questioning route -- Participants in a focus group -- Moderating skills -- Analyzing focus group results -- Reporting -- Styles of focus group research -- Focus group interviewing with young people -- International and cross-cultural focus group interviewing -- Telephone and internet focus group interviewing -- Focus group interviewing within the organization -- Modifications of focus groups -- Answering questions about the quality of focus group research.

Subject Term
Focus groups.
 
Social sciences -- Methodology.
 
Focus Groups -- methods.
 
Research Design.

Added Author
Casey, Mary Anne (Mary Anne W.)


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025790466361.61068 K94F 20151