Fundamentals of strategy
by
 
Johnson, Gerry.

Title
Fundamentals of strategy

Author
Johnson, Gerry.

ISBN
9781292017211

Personal Author
Johnson, Gerry.

Edition
Third Edition.

Physical Description
xvii, 284 pages : illustrations ; 25 cm

Contents
About fundamentals of strategy -- Getting the most from fundamentals of strategy -- Guided tour -- Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation strategies -- Mergers, acquisitions and alliances -- Strategy in action -- Glossary -- Index of names -- General index -- Publisher's acknowledgements.

Subject Term
Business planning.
 
Strategic planning.
 
Business planning -- Case studies.
 
Strategic planning -- Case studies.

Added Author
Whittington, Richard, 1958-
 
Scholes, Kevan.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025793510658.4012 G67F 20151