Fundamentals of strategy
by
Johnson, Gerry.
Title
:
Fundamentals of strategy
Author
:
Johnson, Gerry.
ISBN
:
9781292017211
Personal Author
:
Johnson, Gerry.
Edition
:
Third Edition.
Physical Description
:
xvii, 284 pages : illustrations ; 25 cm
Contents
:
About fundamentals of strategy -- Getting the most from fundamentals of strategy -- Guided tour -- Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation strategies -- Mergers, acquisitions and alliances -- Strategy in action -- Glossary -- Index of names -- General index -- Publisher's acknowledgements.
Subject Term
:
Business planning.
Strategic planning.
Business planning -- Case studies.
Strategic planning -- Case studies.
Added Author
:
Whittington, Richard, 1958-
Scholes, Kevan.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025793510 | 658.4012 G67F 2015 | 1 |