pt. 1. Entrepreneurship: a world of opportunity. The entrepreneurial life -- Integrity and ethics of entrepreneurship -- pt. 2. Starting from scratch or joining an existing business. Starting the business -- Franchises and buyouts -- The family business -- pt. 3. Developing the new venture business plan. Creating business plans -- The marketing plan -- The organization of the business -- The location plan -- Financial statements -- Projecting financial requirements -- A firm's sources of financing -- The harvest plan -- pt. 4. Focusing on the customer: marketing growth strategies. Customer relationships -- Product and supply chain management -- Pricing and credit -- Promotional planning -- Global marketing -- pt. 5. Managing growth in the small business. Professional management and leadership -- Human resource management -- Operations management -- Managing the firm's assets -- Risk management.