Introduction : the wellsprings of consumption and debt in South Africa -- Indebtness, consumption, and marriage : the new middle class -- Regulating credit : tackling the redistributiveness of neoliberalism -- "Ride the camel" : borrowing and lending in context -- "You don't keep money all the time" : savings clubs and social mobility -- South Africa's credit crunch : narratives and neighbourhoods -- "The history of that house keeps you out" : property and the new entrepreneur -- New subjectivities : advice, aspiration, and prosperity -- Conclusion.