Marketing communications
by
 
Egan, John, 1952- author.

Title
: 
Marketing communications

Author
: 
Egan, John, 1952- author.

ISBN
: 
9781446259023
 
9781446259030

Personal Author
: 
Egan, John, 1952- author.

Edition
: 
Second edition.

Physical Description
: 
ix, 420 pages ; 27 cm

Subject Term
: 
Communication in marketing.
 
Marketing.
 
Advertising.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025794344658.802 E28M 20151