Principles and practice of marketing
by
Jobber, David, 1947-
Title
:
Principles and practice of marketing
Author
:
Jobber, David, 1947-
ISBN
:
9780077140007
Personal Author
:
Jobber, David, 1947-
Edition
:
7th ed.
Publication Information
:
Maidenhead : McGraw-Hill Higher Education, ©2013.
Physical Description
:
xxxv, 885 pages : color illustrations ; 26 cm
Subject Term
:
Marketing.
Marketing -- Europe -- Case studies.
Added Author
:
Ellis- Chadwick, Fiona.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025582319 | 658.8 J62P 2013 | 1 |