Consumer behavior : buying, having, and being
by
 
Solomon, Michael R. author.

Title
: 
Consumer behavior : buying, having, and being

Author
: 
Solomon, Michael R. author.

ISBN
: 
9781292153100

Personal Author
: 
Solomon, Michael R. author.

Edition
: 
Twelfth edition, global edition.

Physical Description
: 
623 pages : illustrations ; 28 cm.

Abstract
: 
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Subject Term
: 
Consumer behavior.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025833803658.8342 S689C 20185
IIEMSAGeneral Books33168025833787658.8342 S689C 20188
IIEMSAGeneral Books33168025833811658.8342 S689C 20189
IIEMSAGeneral Books33168025833795658.8342 S689C 201810
IIEMSAGeneral Books33168025833753658.8342 S689C 201811
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IIEMSAGeneral Books33168025833761658.8342 S689C 201813
IIEMSAGeneral Books33168025833738658.8342 S689C 201814
IIEMSAGeneral Books33168025833779658.8342 S689C 201815
IIEMSAGeneral Books33168025833746658.8342 S689C 201816